Press Release
January 25, 2008
Contact: Robert Hicks (512) 936-4600, robert.hicks@TheStoryofTexas.com
‘U2 3D’ Opens New 3-D Film on January 25
Stars U2’s Vertigo Tour
Austin, TX -- U2 3D, the first-ever live action digital 3D film, will premiere at The IMAX Theatre at The Bob Bullock Texas State History Museum on January 25.
U2 3D is a unique cinematic experience that places viewers within the pulsing energy of a stadium concert given by the world’s most popular band. Marrying innovative digital 3-D imagery and multi-channel surround sound with the excitement of a live U2 concert – shot in South America during the final leg of their “Vertigo” tour – it creates an immersive theatrical experience unlike any 3-D or concert film that has come before. Ushering in a new dimension of filmmaking, U2 3D takes viewers on an extraordinary journey they will never forget.
Ticket and showtime information is available at www.thestoryoftexas.com or the ticket office at (512) 936-4649.
U2 3D is directed by Catherine Owens, U2’s visual content director for more than 15 years, and Mark Pellington, who directed U2’s “One” video. The production utilized the largest collection of 3-D camera technology ever used on a single project. The production crew shot at huge outdoor stadium shows (not seen in North America) at cities in four countries including Mexico City, Mexico; Sao Paulo, Brazil; Santiago, Chile; and Buenos Aires, Argentina.
All told, over 100 hours of digital 3-D footage was shot, documenting a set list that includes such seminal U2 songs as “Pride (In the Name of Love),” “New Year’s Day,” “Sunday Bloody Sunday,” “Miss Sarajevo,” “Where the Streets Have No Name,” “With or Without You,” “Bullet the Blue Sky” and “One,” as well as more recent tracks such as “Beautiful Day,” “Love and Peace or Else,” “Vertigo,” “Sometimes You Can’t Make It On Your Own” and “Yahweh.”
3ality Digital’s Jon Shapiro, Peter Shapiro, John Modell and Steve Schklair, along with Owens, produced the 3ality Digital presentation. 3ality Digital’s Sandy Climan, Michael Peyser and David Modell are executive producers.
About National Geographic Entertainment
National Geographic Entertainment (NGE) was established in 2007, combining into a single operating group National Geographic’s Cinema Ventures, Feature Films, Kids Entertainment, Home Entertainment and Music & Radio business units. NGE is part of the newly established National Geographic Global Media (NGGM), also formed in 2007, bringing together all of National Geographic’s editorial platforms in order to streamline collaboration and further support the Society's mission. Founded in 1888 to “increase and diffuse geographic knowledge,” National Geographic works to inspire people to care about the planet. It reaches more than 300 million people worldwide each month through magazines, books, digital media, and television, radio, music and film. It funds more than 250 scientific research, exploration and conservation projects each year and supports an education program combating geography illiteracy. For more information, visit www.nationalgeographic.com.
About 3ality Digital
3ality Digital is one of the world’s preeminent digital 3-D production and postproduction companies, rooted deeply in research, technology and production. 3ality Digital uses its advanced proprietary technologies in the development and production of feature films, alternative content (e.g., music, sports) and television in the digital 3-D format.
About U2 3D
Through the leadership of 3ality CEO Sandy Climan, the technical know-how of industry pioneer Steve Schklair and the support of David and John Modell (former owners of the Super Bowl-winning Baltimore Ravens), the “2 3D” project took root through the vision of entertainment producers Jon and Peter Shapiro. With breathtaking digital 3-D visuals and 5.1 Surround Sound, U2 3D captures the excitement of a U2 stadium show in a way never before experienced.
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