Hats worn by professional golfer Jimmy Demaret

Former professional golfer Jimmy Demaret (1910–1983) was an entertainer, entrepreneur, TV co-host, golf course designer, and a Hall of Fame golfer. He brought color to what was then a game dressed in black & white. His collection of colorful pants, shirts, sweaters, jackets, shoes, and hats led sportswriter Grantland Rice to dub him "a human rainbow in action." His nickname on the tour was "The Wardrobe."

Get out and live. You're dead for an awful long time. Jimmy Demaret

Blessed with an outsized personality, Demaret was the star of any PGA (Professional Golfers Association of America) tour stop, singing and performing stand-up comedy routines in nightclubs while befriending anybody and everybody.

Like many of his contemporaries (Texans Byron Nelson and Ben Hogan, to name two), Demaret developed an interest in golf by caddying as a boy at clubs around Houston to help support his family. He joined the PGA tour in 1935 and won 31 tour titles before retiring in 1957. He was the first person to win three Masters tournaments (1940, 1947, and 1950).

Demaret stayed close to the game following retirement. In 1966 he began co-hosting the television series, Shell’s Wonderful World of Golf. It was not Demaret's first time on TV — he appeared as himself on an episode of I Love Lucy in 1956 and The Lucy Show in 1964.

With business partner Jack Burke, Demaret built the Champions Golf Club in Houston during the late 1950s. In 1974, with ex-golfer Jimmie Connolly as his partner, Demaret founded the Onion Creek Country Club in Austin. It was there that Demaret launched the Legends of Golf (now the Champions) tour for players over 50 years of age.

Demaret was inducted into the World Golf Hall of Fame in 1983.